Product Marketing Manager
Company Overview:
Disrupt.com is a global platform that builds, scales and invests in high-growth technology
ventures. As
one of the most successful venture builders in the MENA region with a portfolio of 10+ companies
and
notable exits (Cloudways $350Mn acquisition by Digital Ocean) - Disrupt.com partners with
founders at a
very early stage, helping them achieve product-market fit and power through the first point of
the
scale.
Our unstoppable team of 600+ employees is the best and the brightest, driving innovation across
7 Global
SaaS Brands in 6 hottest industries, including Cybersecurity, Direct-to-consumer, Managed Cloud,
Affiliate Marketing, Digital Media, Web.3.0, and Venture Building as a Service.
Our team is made up of dreamers, doers, and all-around rockstars who are committed to making a
difference. As a result, we’re among the best companies to work for, with a plethora of benefits
and an
amazing culture.
Overview of the role:
We are seeking a dynamic Product Marketing Manager to lead the marketing efforts for our AI-driven portfolio companies. This role involves developing and executing strategic marketing initiatives to promote our AI-first solutions, generate leads, and increase product adoption. You will collaborate closely with cross-functional teams, including product development, sales, and support, to ensure alignment with business goals.
What you will be expected to perform:
- Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for our AI-first products, driving awareness, demand, and adoption. Collaborate with product and sales teams to ensure alignment and effective execution.
- Market Intelligence: Conduct regular market research and competitive analysis to identify differentiators, market trends, and opportunities for improvement. Utilize AI tools to gather insights and define target customer segments.
- Product Positioning and Messaging: Develop clear and compelling value propositions, messaging, and positioning for our AI-driven products, tailored to different customer needs and personas.
- Content Creation: Create and manage high-quality marketing content, including product collateral, sales enablement materials, blog posts, webinars, and videos, to effectively communicate product value.
- Sales Enablement: Develop tools and resources to empower the sales team with the knowledge and materials needed to effectively communicate product benefits to prospects.
- Campaign Development: Plan and execute targeted marketing campaigns across various channels (online, social media, email, events) to attract and engage potential customers.
- Product Launches: Plan and execute product launches, coordinating across teams to ensure successful and impactful introductions to the market.
- Analytics and Reporting: Track, measure, and analyze the effectiveness of marketing campaigns and initiatives, using data-driven insights to optimize strategies.
Qualifications and Requirements:
-
3–7 years of experience in product marketing, product management, or related roles.
-
Experience in managing product launches, creating go-to-market strategies, or developing customer-centric messaging.
You should be:
- Deep understanding of customer pain points, motivations, and journeys.
- Ability to translate technical product features into real-world value for customers.
- Craft compelling product narratives that resonate with target audiences
- Ability to iterate and optimize strategies based on measurable outcomes
Dimensions and Supplementary Information:
Behavioral Competencies
-
Adaptability: Thrives in fast-paced environments with shifting priorities.
-
Empathy: Understands user needs deeply to translate them into effective solutions.
-
Critical Thinking: Balances creative storytelling with a strong analytical approach.
What do we have to offer you?
Join Disrupt.com for an extraordinary work experience!
Fast-paced careers, competitive packages, comprehensive well-being programs, extensive medical
coverage,
continuous learning opportunities, generous perks, and an exceptional employee experience await
you.
Embrace a fulfilling journey with us today!